![Men's 501 jeans in a Levi's store in Herald Square in New York on Friday, July 24, 2015. The rise in athleisure wear has hurt the denim industry as women eschew skinny Men's 501 jeans in a Levi's store in Herald Square in New York on Friday, July 24, 2015. The rise in athleisure wear has hurt the denim industry as women eschew skinny](https://c8.alamy.com/comp/EYF61G/mens-501-jeans-in-a-levis-store-in-herald-square-in-new-york-on-friday-EYF61G.jpg)
Men's 501 jeans in a Levi's store in Herald Square in New York on Friday, July 24, 2015. The rise in athleisure wear has hurt the denim industry as women eschew skinny
![The Levi Strauss and Co.'s flagship store in Times Square in New York on Wednesday, February 13, 2019. The king of blue jeans, Levi Strauss & Co., has filed for an initial The Levi Strauss and Co.'s flagship store in Times Square in New York on Wednesday, February 13, 2019. The king of blue jeans, Levi Strauss & Co., has filed for an initial](https://c8.alamy.com/comp/RNT58B/the-levi-strauss-and-cos-flagship-store-in-times-square-in-new-york-on-wednesday-february-13-2019-the-king-of-blue-jeans-levi-strauss-co-has-filed-for-an-initial-public-offering-to-take-place-in-the-first-quarter-of-2019-levis-recently-reported-it-fourth-consecutive-quarter-of-double-digit-growth-the-company-is-currently-privately-owned-by-the-descendants-of-levi-strauss-richard-b-levine-RNT58B.jpg)
The Levi Strauss and Co.'s flagship store in Times Square in New York on Wednesday, February 13, 2019. The king of blue jeans, Levi Strauss & Co., has filed for an initial
![A new Levi's clothing store on 34th Street in the Herald Square shopping district in New York Stock Photo - Alamy A new Levi's clothing store on 34th Street in the Herald Square shopping district in New York Stock Photo - Alamy](https://c8.alamy.com/comp/C6XN3N/a-new-levis-clothing-store-on-34th-street-in-the-herald-square-shopping-C6XN3N.jpg)